A Salesperson of Your Life – Pt.
2
As I said in my last column, like it or not we are all salesmen.
Our lives are made up of a
series of “sales presentations”, otherwise known as presenting ourself in the best light
possible.
Whether we’re out for a job...
More
A Salesperson of Your Life – Pt.
2
As I said in my last column, like it or not we are all salesmen.
Our lives are made up of a
series of “sales presentations”, otherwise known as presenting ourself in the best light
possible.
Whether we’re out for a job interview, trying for a raise, or just convincing our
employees that a job must be accomplished – you are making a presentation.
To become masterful at it can be summed up in the acronym IPRESENT! In my last
column we covered the steps “I” through “E”:
I – involve your audience
P – prepare your audience
R – research your arsenal
E – explain “Why?”
Let’s finish the acronym today.
“S” stands for State (mental) Management.
The mental state of the successful presenter
must be congruent with the message.
If you don’t believe that, try giving a pep talk to
your sales force when you’re depressed – it won’t work! You must be aware of and
manage your own mental state and that of your listeners or communication channels will
not be
Less