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C) Reading Comprehension
5-Read the following passage, then answer the questions:
When you enter a supermarket, the manager knows better than you do how you will
behave – which way you will walk, where you’ll look, what will make you buy one product...
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91
C) Reading Comprehension
5-Read the following passage, then answer the questions:
When you enter a supermarket, the manager knows better than you do how you will
behave – which way you will walk, where you’ll look, what will make you buy one product rather
than another.
When customers go into a shop, they usually look to their left but move clockwise,
towards the right.
So supermarket entrances are usually on the left of the building, and the
layout is designed to take shoppers around the store, from left to right.
Then, shoppers will pay
attention to all the products.
Fresh fruits and vegetables are shown near supermarket entrances.
This gives the
impression that only healthy food is sold in the shop.
Basic foods that everyone buys, like sugar
and tea, are kept in different places so customers go past other attractive goods before they find
them.
In this way shoppers are encouraged to buy products that they do not really need.
One best-selling position
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